Featured PROJECT: NICHE BUYERS AGENTS

NICHE BUYERS AGENTS

Earlier this year we were tasked with creating a new look website for Niche Buyers Agents who are property buyers agency servicing the Gold Coast and Brisbane. Below I discuss some of the things we did from a creative perspective to give this a modern but timeless look and feel. 

Author: Jeremy Owen

Author: Jeremy Owen

Web Designer, Developer & SEO Specialist
Last Updated: April 5, 2024

NEUTRAL TONES

We wanted to ensure this site would appeal to a wide audience, given the target market for Buyers Agents covers such a broad range of client avatars and so we chose to go with neutral tones in both their branding and website colour scheme.

INTEGRATE BRAND ELEMENTS

We chose to lean on the branding to come up with our unique hero element, that being the circle image with the offset shadow in the brand colour, which links to the sphere atop the “i” in the logo. We felt this was a clever way to give the site a point of difference from other competitor sites who mainly had fullwidth images and also keeps the hero section clean and improves legibility.